Croft State Park

Industry: Travel & Tourism

Once an army training base, Croft State Park covers more than 7,000 acres of rolling, wooded terrain just a few miles from downtown Spartanburg.

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This State Park presents a fresh face to the world.

We created new trail maps and an overview video to showcase all that this 7,000 acre playground has to offer.

Croft State Park needs a hand. They don’t get the top billing that other higher traffic parks around the state receive. But folks that visit fall in love with this old military base-turned-park. As part of a campaign to raise awareness, we worked with park staff to produced an overview video that highlighted their three main recreation opportunities. We also retooled their hiking trail map, taking it from a black and white photocopied piece to a four color trail guide that includes things to do, multi-use trails and highlights the most popular passages. We provided content generation, print design and production, along with video production.

Croft State Park

The trail maps and videos have been an absolute hit and a great help in raising our revenue. I truly am excited and happy to be able to provide the citizens of Spartanburg County and surrounding area with something I think is very special and is having a huge impact. Thanks for all your support and dedication to making Croft State Park a better place to visit! "Come to Croft!!!"

John Moon , Park Manager Croft State Park