The Cliffs

Industry: Community Development

The Cliffs offers luxury real estate throughout seven private Carolina communities , with one membership access to seven clubs.

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A community built around golf

Needed to highlight their latest and greatest pro shop.

The Cliffs knows how to do luxury. It’s in every aspect of their business. When they put in a new pro shop, it contained the latest technology, an indoor putting green and was adjacent to a retail shop that could keep the non-golfer of the family occupied for hours. They wanted to capture the excitement of the Grand Opening and show several thousand members who couldn’t be in attendance the latest amenities that awaited them. We shot, edited and produced a made-for-web video which they hosted on their site and distributed via an e-newsletter.

Not only is Joe Mullinax passionate about marketing and PR, he really knows his stuff. I am continually impressed with his drive and attention to detail. Joe makes work fun and I look forward to projects in which we get to work together.

Ted Pate , Marketing Director The Cliffs